I’m Mike Naylor, founder of Silhouette Graphics. My design
philosophy is very simple: The customer knows more about their
products and services than anyone else, so design around their
goals, not mine. Too many designers rush through a client meeting
and in 15 minutes think they have the solution for what will best
serve the client’s design project. But when the right questions
don’t get asked, the design result is average at best, ineffective
at worst.
I want to be an effective designer, so I ask the right
questions:
Who’s your customer? What colors do they like?
Where do they shop? Where do they live? Are they sophisticated?
Are they average?
Do they prefer price over value, or value over price?
What’s
your message? What do you want your customer to do? Call
you? Visit your store? Go to your website? Fill out an application?
Enter a contest?
What personality does your product or service
naturally portray?
Do you have a tropical drink that makes everyone dream
of the Caribbean? Do you sell financial products for well-heeled
investors?
Do you
sell an intangible, like a membership in a trade organization?
Are you an author of parenting books for parents of toddlers?
Asking
the right questions always leads to the right design. Every
time.
How can I help you with your design needs today? My company
specializes in quality work, fast turnaround and competitive
pricing. I invite
you to contact
me for a free consultation to discuss
your project and how I would approach it. Be sure to peruse
our portfolio
and customer testimonials.
Sincerely,
Mike Naylor
President
Silhouette Graphics, Inc.
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