Logo,
trademark, visual identity—every business or organization
needs one to help communicate and identify their unique brand.
Silhouette Graphics creates powerful and memorable logos for
customers by keeping in mind two considerations:
Who is your customer? What market are you operating in?
When
you hire Silhouette Graphics to create a logo or revitalize
an existing one, we will meet with you to learn about your organization
and
its products and services. We will design your logo to be
flexible enough to be used at any size without losing quality
(print or electronic media, letterhead, on your company trucks,
on t-shirts,
etc).
Once the creative
process starts, we show you several ideas. Usually after 3-4
renderings we have reached the final stage
where the logo is just right. We then supply it to you
in four-color, two-color and black-and-white variations in the
file format of your choice.
The
job of a graphic designer is to effectively and attractively
position the text, or written message—not design an artsy
piece for the sake of being … artsy. How many times have
you seen an ad or read through a brochure and wondered, “Cool
piece. But what are they selling?”
Silhouette Graphics is committed
to cohesive design that works with, not against, your copy.
If you’re not a professional copywriter or photographer,
we strongly recommend you hire one to help you craft a powerful
message to your intended audience. We can recommend many talented
copywriters and photographers who can help you communicate
why your product or service is superior and why your intended
buyer
should
buy
it. Great design always starts with great copy and photos.
When the graphic
design process gets underway, we seek to understand
what action you want the reader to take. Call a phone number?
Go to your website? Tear off the form and mail it in? Just
sit back, read and learn from your piece? Understanding what
you
want the reader to do is the most important first step. This
helps us know where to place certain elements within the
piece, to direct the reader’s eyes.
How
people use the Internet has changed drastically over the last
10 years. Users want information fast—they aren’t
impressed anymore by fancy flash intros or audio (flash animation
and audio has its place, but with restraint). Visitors also want
to find the information they need from your site with ease—make
them click through too many layers and they may leave in frustration.
Your website should serve as a dynamic brochure, one that pitches
your photos and services with up-to-date information and ideas
with easy navigation.
Silhouette Graphics understands web navigation and
can help you design a website that delights, not frustrates,
your prospects and customers.
We’ll help you make the all-important “what goes
where” decisions. If you’re a merchant, we’ll
help you with your shopping cart area. If you want to offer
a newsletter signup, we can help you with that functionality,
too.
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